Project Description
Primary.com
Galyn Bernard and Christina Carbonell, a couple of former Quidsi executives and friends were both moms who had been shopping for kids clothes for over 12 years, but still didn’t have the right go-to shopping spot for basics at reasonable prices. Being savvy marketers they decided to grab this untapped market and run with it. What makes Primary.com different from others in the industyr is that they offer classic essential that never go out of style and can serve as the starting point for any child’s wardrobe.
The ecommerce site started wit 31 styles for babies through girls and boys size 10 ranging from sundresses to polo shirts to hoodies to leggings. The clothes feature no embellishments, characters, or patterns chosing to stick with solid colors only. Even better, each of the pieces on the site sell for under $25 each. These are all primary pieces to build upon or mix and match…hence the name primary.com. The single place to shop for kids basics found at site you can easily remember.
What Will Your Story Be?
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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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