138SunGame had long been a popular online sportsbook site in Asia, but when it expanded its presence in Europe they company chose to rebrand as 138.com. Building on their experience, they have become the number one choice for Asian players in Europe, but have also expanded their base of sports, casino games, and live casino offerings to cater more a British and European clientele. They now feature such sportsbooks on football (soccer), horse racing, rugby, American and Aussie Rules Football, Formula 1, tennis, cricket, golf, hurling, and snooker alongside their popular Asian games such as Live Baccarat, SicBo and Roulette.
Since the rebranding, 138.com has partnered with both Newcastle United FC and Watford FC in England. They have also recently started an affliiate program with eGaming Review’s B2B Award winner, Income Access, a technology and digital marketing company serving the global iGaming industry.