Project Description
Cult.com
Lacking a product that could be used as a drinks mixer and get people to stay a little longer in his Denmark nightclub, Brian Sørensen, launched a cherry cola-flavored energy drink. CULT was initially produced by the soft drinks manufacturer Frem in Ribe, and then delivered to customers in bottles by Brian himself from his father’s garage in Aarhus. This flavored adult beverage contains Guarana and cider is cited as one of the first products to combine energy drinks with alcohol in pre-mixed format.
Since the beverage’s humble nightclub beginnings, CULT has grown to product additonal acclaimed brands such as MOKAÏ and CULT Shaker which are sold all over the world. Cult.com features the full range of energy drinks, soft drinks, cider, sake, and RTDs. The CULT brand lives by it’s slogan: Good energy always wins.
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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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